Thursday, 19 February 2015

How film openings attract audiences?


Most films institutions aim to make the first 10 minutes of the film as interesting as possible to ensure the audience stay to watch the rest of the film. It is said that if your screenplay isn't interesting in the first few pages the script reader is most likely to stop reading your script and not make the film.
Movie title sequences can often be the most important part of a film. Setting the tone, atmosphere and characters for the audience, the opening of a film can either make or break the film.

Usually the most successful film openings bring a well developed sense of intrigue that will leave you settled into your seat desperate to know more about the story and the characters that are going to occupy your time for the next one and a half to two hours. If it is particularly inventive there will be some dramatic foreshadowing that will enable to hint you at the problems that are going to occur throughout the story.




For example, the Skyfall opening uses different techniques to attract the audience. Throughout the opening there are hints to what the film holds and therefore this entices the audience and they want to watch the film to find out what happens.  They also ensure that the major more famous actors and actresses names stand out, this makes the audience want to watch the film more as hey know there are going to be well-known actors and actresses in it.

Film openings also use audience theories for example Uses and Gratification Theory is used when famous actors/actresses are used this appeals to the audience due to the high profile people starring in the film. Also starting off the film opening with excitement could make them compare this to their 'boring lives' as the film starts with excitement instead of it peaking mid way through the film like usual.

This will help me when I come to create my film opening as I know what should be included in the film opening and how to ensure that my film opening attracts the audience I aim to attract.

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